Rosa Clara Brand Partnership with Misha Barton

2010

Client

Rosa Clará

Location

Barcelona, Spain

Scope of work:

Rosa Clará founded her brand in 1995, when she opened her first store selling wedding dresses in Paseo de Gracia, Barcelona. In 2002, she went on to launch each edition of the Valmont Barcelona Bridal Fashion Week, the leading international wedding fashion show. In 2010, Riple & Co. orchestrated and implemented the strategic partnership between Mischa Barton for Rosa Clará during the Valmont Barcelona Bridal Fashion Week. Bringing for the first time a highly celebrated face from Hollywood to the show was a complete success and resulted in a tremendous of media and free press coverage.

Results:

  • Given the nature of the show and need for fashion to never repeat, this was a one time opportunity.
  • The collaboration was very succesful, however Riple & Co. was not provided financial data to support Rosa Clará ‘s ROI.