Although the brand TOUS was very well established in Spain, the brand aimed at increasing its visibility and presence worldwide. Riple & Co. strategically associated world-renowned sexy and provocative musician Kylie Minogue with TOUS and contracted the German photographer Ellen von Unwerth for the campaign. Riple & Co. strategic partnerships led the brand to achieve international brand recognition.
The Campaign was extremely successful and ran worldwide. This was also the first time a celebrity was associated with the brand TOUS.