Sobieski Vodka Launch



Marie Brizard


Poland, France, Spain

Scope of work:

Riple & Co. was tasked with orchestrating the launch of Sobieski Vodka for Marie Brizard in the three leading feeder markets for the brand – Poland, France, and Spain. The firm also secured highly acclaimed American celebrity, Bruce Willis, to represent the brand who has since become part-owner of the company.


  • Strategic partnership with Bruce Willis led the brand to sell over 120K cases of between May to December of 2010.
  • Increased visibility for the brand.