1990 - 2007


Sun-Vest Communities
Merco Group
Accor Hotels
Hotel New York & Hotel Pavia (Italy)
Essex House Hotel & Suites



Scope of work:

Over 20 years of expertise in the hospitality industry in various positions – from operations, sales, and marketing to consulting for European and U.S.-based hotels. Coordinated and developed marketing strategies and managed a marketing budget of up to $12M.


Operationally participated and led teams in customer support for the first Novotel in New Jersey,

Participated in developing marketing analytics for the Novotel Southern Europe chain, supporting the expansion of the Novotel and IBIS Southern Europe brands into these new markets for the Accord Brand.

Rebuilt the famous Essex House Hotel and Suite in Miami Beach, originally built in 1938 by Henry Houser and expanded in 1998.

Rebranded / converted the marketing and operational structure of the Lord Baldford Hotel into the Wave Hotel in Miami Beach.