Paris Hilton European Tour 2016

2016

Client

Multiple independent night clubs

Location

Ibiza, Barcelona, Marbella, Lloret the Mar, Palma de Mallorca (Spain) Mykonos (Greece), Odessa (Ukraine) Abu Dhabi, Dubai (United Arab Emirates)

Scope of work:

Riple & Co. crafted a co-branding experience which consisted of Paris Hilton launching her new music record while promoting her Paris Hilton fragrance.

Results:

  • 20 shows created.
  • Paris Hilton perfume sale increased by 27%  compared to 2015.